01 / Portfolio — Siddharth Rao — Mumbai, IN
UX Designer

Siddharth Rao
UX Designer.

Role
UX Designer
Location
Mumbai, IN
Focus
Fintech & health
Email
siddharth@design.co
Est. 2016
Scroll ↓
UX◆Design systems◆Prototyping◆Data viz◆User research◆Motion◆Tokens◆Accessibility◆ UX◆Design systems◆Prototyping◆Data viz◆User research◆Motion◆Tokens◆Accessibility◆
02
About.
A brief statement on practice, point of view, and what a working day looks like.

UX designer working across fintech and health. Eight years at the intersection of complex data and consumer clarity. Previously at Groww and Practo. Currently leads design for the futures and options product at a Series D fintech, where a nine-person team reports to him. Believes the right grid is the hardest decision in a project and that most "design problems" are actually just unclear specs.

8
Years
3.2M
Users Shipped To
42
Projects Shipped
9
Direct Reports
03
Experience.
Roles held, in reverse order. Each entry lists responsibility and a measurable outcome.
00
Senior UX Designer
Groww
Lead on the F&O experience. Reduced first-trade time by 45% through a rewrite of the options chain and a new risk-onboarding flow. Contributor to the Groww design system — authored the form-field primitives.
2022 – Now
Bangalore
01
UX Designer
Practo
Designed the appointment booking flow used by 3.2M users per month. Ran twenty-one rounds of moderated testing. Shipped the Telemedicine vertical end-to-end during the pandemic.
2019 – 2022
Bangalore
02
Product Designer
Freelance
Early-stage work for five Indian startups across fintech, D2C, and SaaS. Two are now Series B, one shut down, two are alive but small.
2017 – 2019
Mumbai
03
Design Intern
InMobi
Worked on internal dashboards for the ad-ops team. Shipped two tools still in use.
2016 – 2017
Bangalore
Options flow redesign◆Practo Plus onboarding◆Design tokens for Groww◆Telemedicine launch◆ Options flow redesign◆Practo Plus onboarding◆Design tokens for Groww◆Telemedicine launch◆
04
Projects.
Selected client and self-initiated work. Full case studies available on request.
0

Options flow redesign

Groww · 2023

Rewrote the entire options trading experience for retail users. Tested on 12k beta users across four weeks. Reduced first-trade drop-off from 68% to 42%. Now the default flow for all new F&O accounts.

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1

Practo Plus onboarding

Practo · 2021

Redesign that lifted activation by 34% in the first quarter after launch. Removed four of the original seven steps. Key insight: users did not know what "Plus" covered until they actually needed it.

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2

Design tokens for Groww

Figma Tokens · 2024

Migrated the Groww design system from Sketch-native variables to a token-based source of truth. Covers 14 product surfaces and two brands.

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3

Telemedicine launch

Practo · 2020

Shipped in seven weeks during COVID. Handled 4.6M consultations in the first year.

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05
Capabilities.
A working index of tools, disciplines, and domains — listed then ranked.
UXDesign systemsPrototypingData vizUser researchMotionTokensAccessibility
UX00%
Design systems10%
Prototyping20%
Data viz30%
User research40%
Motion50%
Tokens60%
Accessibility70%
06
Education.
Formal training and institutional affiliation.
2018
M.Des Interaction Design
IIT Bombay IDC
CGPA 8.8 / 10
2016
B.Tech Computer Science
VJTI Mumbai
First class

Contact.
Now.

Email
siddharth@design.co
Professional
LinkedIn profile → Portfolio site →
Based in
Mumbai, IN English · Hindi · Kannada ·
© Siddharth Rao · UX Designer
Set in Inter / DM Mono · Designed 2016